Small scale marketing. Big scale results.

I’m so excited to be a part of a great event coming up in a few days.  When you think of Bridal Fairs or Expos you think of a bunch of booths set up and tons of bride-to-be’s perusing the goods.  You never know how much, if any, business will come from it and most likely you are paying a pretty penny to be there in the first place.  Arthur Murray Dance Center, which teaches ballroom dance, puts on an event a few times a year that showcases local vendors while providing a fun atmosphere for wedding couples.  I feel very lucky to be the photography vendor for their upcoming Wedding Guest Party.  It’s a chance for wedding couples to come and try their hand at ballroom dancing while enjoying a fun evening together.  There will be a group class and past wedding couples come back to perform their first dance.  It’s going to be a great evening.  Best of all it costs nothing to the vendor to be there.  AND…there’s only one vendor per category.  It’s a great chance to really get to know potential clients and connect with other vendors.   A Bridal Fair could put you face to face to with hundreds of brides but never really give you a chance to connect with them.  A small event like this may only put you in contact with 20-30 brides but it gives you chance to really find brides you connect with.  I am very excited about it.

Photographers:  Look up your local Arthur Murray and call and see if they put on these events.  Not all do, but you might get lucky.  A dance studio is a great vendor to have a relationship with.  Especially a high end studio like Arthur Murray.  Email me if you have any questions.